Ryan Sheckler

I am a skateboarder, and to stay fit for skating I have to stay away from a lot of things. I go to parties and that's fun for me, but between skating and lifting and everything, I know what I have to do the next day, so I'm very conscious about my schedule and keeping it.

'Thrasher' magazine's Skater of the Year is clearly my No. 1 goal. The only way I get that is skating. Other than that, I haven't set that many outrageous goals. If I got Skater of the Year, that would just really add to it all and make me feel really good. Whether it's this year, next year or five years from now, that is my goal.

I haven't checked this out yet, but one of our guys told me we have a counselor within 45 minutes to an hour of most small businesses in this country. That's really powerful. I call it our bone structure.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?